Marketing and Advertising in the Car Rental Sector

General Objective of the Training Program

To enable participants to develop effective marketing strategies and design targeted advertising campaigns for the car rental sector, focusing on analyzing and measuring campaign effectiveness to enhance performance.

Content

• Effective marketing strategies.
  • Advertising and media tools.
  • Designing and implementing advertising campaigns.
  • Analyzing marketing campaign effectiveness.
  • Measuring and improving marketing campaign performance.

Target Audience

• Marketing and advertising professionals in car rental companies.
  • Managers and business owners aiming to enhance their company’s marketing performance.
  • Consultants and marketing campaign specialists in the transportation and service sectors.
  • Individuals interested in developing marketing skills in the service sector.

Attendance Requirements

• Basic background in marketing or advertising (optional).
  • Ability to participate in discussions and analyze practical case studies.

Training Program Duration

Duration: Three days.

Total Training Hours

• Daily duration: 5 training hours.
  • Total: 15 training hours.