Customer Relationship Management (CRM)

General Objective of the Training Program

To enable participants to understand the concept of Customer Relationship Management (CRM) and develop an effective system for managing customer interactions, focusing on using data to enhance customer experience and improve relationships.

Content

• Definition and importance of CRM.
  • How to build an effective CRM system.
  • Using CRM software to track customer interactions.
  • Leveraging data to improve customer experience.
  • Enhancing customer relationships.

Target Audience

• Customer service, marketing, and sales professionals.
  • Project managers and those responsible for customer experience improvement.
  • Entrepreneurs and business owners looking to improve customer relations.
  • Anyone interested in using technology to enhance CRM.

Attendance Requirements

• Basic knowledge of marketing and customer service principles (optional).
  • Ability to use technological tools and participate in practical activities.

Training Program Duration

Duration: Three days.

Total Training Hours

• Daily duration: 5 training hours.
• Total: 15 training hours.